IPhone 18 Pro: a video leak reveals its design and new colors

As the attention of technology enthusiasts massively shifts towards Apple’s upcoming innovations, a recent video leak already reveals the first features of the iPhone 18 Pro. This unofficial presentation highlights a revamped design, bold new colors, as well as significant advances in both hardware and software. In this pre-autumn period, where curiosity around the star smartphone is at its peak, these revelations help understand how Apple intends to mark this crucial stage of its evolution. Mobile technology is about to take a leap forward with this model that combines tradition and innovation, firmly aligning with Apple’s strategy for 2026.

The video, notably shared by Jon Prosser and Front Page Tech, focuses on the phone’s contours and details, between aesthetics and technical innovations. The design seems to continue the legacy while asserting a desire for novelty through a revisited color palette. In a market where differentiation becomes essential, Apple chooses with this launch to refresh its range with daring shades such as burgundy, brown, and purple, thus following the classic codes that the brand has displayed for many years.

These changes are not limited to the visual aspect since the enhanced camera with variable aperture and a mechanically evolved system promises a qualitative leap forward. The integration of Face ID under the screen is also a major innovation point, marking the end of classic notches while maintaining a smooth and dynamic interface, notably thanks to the miniaturization of the “dynamic island.” Technical performances are powered by the A20 Pro chip engraved in 2 nm and an in-house modem that asserts Apple’s desire to reduce its reliance on external suppliers. This video leak thus opens a fascinating window on what the iPhone 18 Pro could promise in an increasingly competitive market.

An overall conserved design but enhanced by unprecedented new colors for the iPhone 18 Pro

The design of the iPhone 18 Pro, as revealed in this video leak, follows in the footsteps of its predecessors while infusing a new color identity that could well mark the visual DNA of the range for the coming years. Where Apple had often opted for sober and classic finishes — mainly black, white, and silver — this time, it seems that the Cupertino firm wishes to offer a more varied and atypical color palette.

The video shared by Jon Prosser highlights three new shades that would be in testing: burgundy, brown, and purple. These choices show a certain boldness, going against Apple’s usual clean trends. With their subtle reflections and elegant finishes, these colors would enrich the standard range without abandoning traditional options like silver, orange, or blue that the brand had already considered.

Architecturally, the chassis retains its dimensions and clean lines, synonymous with recognized ergonomics and comfortable handling. The Pro Max model would require a larger size but would maintain the same minimalist and robust design philosophy. This continuity in structure offers a reassuring balance between modernity and reliability, ensuring the familiarity expected by loyal users.

These unprecedented colors could also represent a new marketing strategy for Apple, which wants to attract a younger audience sensitive to individual expression through their technological objects. The success of more colorful variants in the Android smartphone sector, notably Samsung or Google, demonstrates the market’s appetite for this diversity. By adopting this approach, Apple no longer just follows, it joins an ascending trend and proposes a richer choice.

This aesthetic evolution is all the more striking in a context where smartphone designs tend to stagnate from one generation to the next. Rumors about new finishes could therefore play a crucial role in revitalizing visual appeal and renewing interest around the next model. The integration of these colors could also be a differentiating lever in a category where personalization is a real purchase decision factor.

Practical example: Imagine a user who chooses their iPhone based on the customized shade that best reflects their personality. By offering options like deep burgundy, Apple would respond to this growing need for uniqueness while ensuring the qualitative consistency of its characteristic finishes.

It is necessary, however, to remain cautious: not all these colors are final yet. Apple usually tests several prototypes before finalizing the choices offered to the general public during the launch. This internal validation process could still modify the final appearance visible on shelves in September 2026, but this video leak offers a sufficiently precise preview to envisage the impact these shades could have on the market.

The camera of the new iPhone 18 Pro: towards a revolution in mobile photography

In the field of photography, the iPhone 18 Pro seems destined for a true revolution, as suggested by this exclusive video leak. Apple had not deeply modified the physical functioning of its sensors for several years, rather relying on software improvements. This time, the situation could change with the introduction of a variable aperture system, a mechanical innovation sufficient to radically change the quality of the photos and videos captured, regardless of the environment.

Concretely, this system would allow the size of the main sensor’s aperture to be adjusted according to lighting conditions, thus offering better depth of field management and superior control over the amount of light received. This mechanical technology, which is closer to what is usually found on professional cameras, would far surpass the traditional software optimization used in smartphones.

The advantages are multiple: portraits with a more natural background blur, night scenes captured with greater precision, and a more cinematic representation of videos shot. Users could thus benefit from a significantly superior rendering compared to current models, even in difficult conditions.

However, according to information from this video leak, this advance would be reserved for the Pro Max model to maintain a clear distinction between the two flagship variants. This strategic choice ensures that the high-end model always positions itself as the ultimate device for amateur and professional photographers seeking the best experience.

Moreover, the video mentions a technical change regarding the button dedicated to camera control. Apple would abandon capacitive technology in favor of a classic mechanical press mechanism, promising better reliability and a more defined tactile sensation. This detail shows that even small components are redesigned to optimize handling and daily use, with the target group in mind.

Photography remains undeniably at the heart of concerns for this new model. Apple clearly wants to raise the bar even higher by offering a powerful and accessible creative tool, capable of competing with specialized devices. This qualitative leap could well convince those who were still hesitant facing competition that is also advancing rapidly.

The concrete impacts of this camera innovation

• Low-light photos: capturing finer details and less digital noise.
• More realistic portraits: more natural background blur and precise contours.
• Cinematic video: increased control of light for varied atmospheres.
• Increased versatility: real-time adaptation to lighting conditions.
• User experience: safer and ergonomic physical button for quick shots.

Face ID under the screen and miniaturization of the dynamic island: subtle but impactful innovation

Technological developments concern not only photography or external design but also the internal structure, which directly affects the user experience. According to this latest video leak, Apple would take a major step by finally integrating Face ID under the screen. After several years of hesitation, facial recognition technology thus becomes more discreet, allowing a smoother and more immersive display surface.

This change combines sophisticated functionality with an improved design. Gone is the notch in the center of the screen, replaced by a punch-hole camera positioned in the upper-left corner, accompanied by a miniaturized Dynamic Island. This small dynamic interface retains its current functions, such as displaying calls, music, or sports notifications, but in a more compact and less intrusive way.

The iPhone 18 Pro thus preserves the innovative interactivity of the Dynamic Island while offering better visual integration, rewarding an ever cleaner and more modern design. This novelty also facilitates a more pleasant full-screen perception, a decisive criterion for multimedia content lovers, gamers, and various app users.

The screen dimensions remain close to the previous generation, with a 6.27-inch LTPO panel for the Pro model, featuring a 120 Hz refresh rate, ensuring smoothness and responsiveness. The Pro Max reaches up to 6.9 inches, providing a generous display surface perfect for users seeking maximum immersion.

This technical evolution will also impact the durability and reliability of the Face ID system, thanks to reduced exposed elements. Under-screen technologies tend to offer greater protection against scratches and other external aggressions, extending the recognition system’s lifespan and improving long-term satisfaction.

Comparative table of Face ID features

Feature	iPhone 17 Pro	iPhone 18 Pro (leak)
Face ID position	Central notch	Under the screen at top left
Dynamic Island	Standard, centered	Miniaturized, upper left corner
Refresh rate	120 Hz	120 Hz
Pro screen size	6.1 inches	6.27 inches
Pro Max screen size	6.7 inches	6.9 inches

Technical performance at the heart of the iPhone 18 Pro: power and connectivity reinvented

Beyond aesthetic and functional evolutions, the iPhone 18 Pro draws much of its value from cutting-edge components promising a high-end user experience. The upcoming integration of the A20 Pro chip, manufactured with an advanced 2 nm process, marks an important step in optimizing execution speed and energy efficiency.

This ultra-powerful chip is expected to offer better multitasking management, increased graphical power, and improved processing of embedded artificial intelligence. The advancement engraved in this technological fineness would allow a significant reduction in power consumption, thus favoring reinforced autonomy and a prolonged, uncompromising experience.

Apple is also integrating its own in-house C2 modem, strengthening independence from external suppliers like Qualcomm. This strategic decision is not limited to autonomy gesture, but also reflects a quest for stability and optimization of 5G connectivity, now essential in a high-end smartphone. Users will thus enjoy faster speeds and better network coverage, crucial aspects in a world where mobile technology is a key communication vector.

Another point to highlight is the confirmed deployment of 5G satellite connectivity in this model, an innovation that places Apple at the forefront in response to growing demand for alternative communication means, notably in isolated areas or in emergency situations. This technology could transform the logic of smartphone use, making it more reliable and versatile in all contexts.

All these technical advances will be central to the launch announced for September 2026, positioning the iPhone 18 Pro as an exceptional device on the market. The combination of new components with an optimized operating system should further enhance smoothness, responsiveness, and overall user experience quality.

Main technical advancements list of the iPhone 18 Pro

• A20 Pro chip engraved in 2 nm for unmatched power and better energy management.
• In-house C2 modem strengthening connectivity and reducing supplier dependence.
• 6.27-inch LTPO screen with 120 Hz refresh rate, ensuring smoothness and visual comfort.
• 5G satellite connectivity for accessible communication even in remote areas.
• Face ID system under the screen for a cleaner and more secure design.

Commercial strategy and launch schedule of the iPhone 18 Pro in 2026

With such an innovative model in preparation, Apple adopts a marketing approach combining anticipation and exclusivity. The launch planned for September 2026 radicalizes user loyalty while attracting a new clientele ready to invest in performance and aesthetics.

This year is also marked by a notable diversification of the catalog with the expected appearance of the first foldable iPhone. Offered at a high price – between 2,000 and 2,500 dollars – it targets a high-end, tech-savvy segment, distinct but complementary to that of the iPhone 18 Pro.

For the iPhone 18 Pro, marketing will follow a classic strategy with several strengths: quality materials, advanced features, and versatility. The assumed risk of offering bold colors aligns with this dynamic, aiming to renew the image without alienating the usual customer base.

Apple also carefully communicates around the integrated mobile technology, notably highlighting the power of its new chip and the reliability of connectivity. This campaign will help firmly position the model against competition that continues to strengthen in a saturated market.

It is likely that the commercial cycle will be paced by subtle promotions and highlighting exclusive accessories, reinforcing the Apple ecosystem and increasing the perceived value of the purchase. This strategy fits perfectly within the brand’s premium approach, also ensuring strong presence in the media and social networks.

Anticipated challenges and market expectations facing the iPhone 18 Pro

In a competitive and demanding context, the iPhone 18 Pro cannot escape criticism and particularly high expectations from its audience. The market expects tangible true innovation, not only aesthetic but also functional, at a time when progress sometimes seems harder to grasp.

The integration of Face ID under the screen raises, for example, questions of reliability and speed, while the new mechanical camera system could provoke concerns related to durability and maintenance. Apple will have to prove that these technologies work without compromising ease of use or robustness.

Moreover, the new colors are a bold step that could polarize opinion. While some users seek originality, others prefer classic finishes guaranteeing a certain neutrality. This duality could be reflected in sales and in the general public’s image of the product.

Finally, facing competitors like Samsung, Google, or Huawei who intensify their innovations, Apple must also unify its hardware and software solutions. This synchronization is essential to defend its position in a dynamic sector where every detail counts.

The impact of this video leak on the Apple community and smartphone trends in 2026

Video leaks play a paradoxical role in the Apple universe. On one side, they fuel excitement and speculation well before the official launch; on the other, they force the brand to protect its industrial secret at all costs. The recent dissemination around the iPhone 18 Pro resonates more intensely than ever, as it reveals a product that seems to carry genuine promises of innovation.

This video has particularly captured the attention of online communities, increasing debates on tech forums and social networks. Analysts praise Apple’s will to innovate while maintaining a coherent design line, while some enthusiasts express measured impatience towards these very enticing novelties.

In a smartphone sector marked by model saturation and a certain redundancy, these leaks help refresh Apple’s image, thereby strengthening its ability to arouse desire and conversation. At the same time, they fuel competition, urging other manufacturers to accelerate their own developments to avoid being left behind.

There is also an impact on consumer expectations, who now expect not only raw performance but also smartphones that express their personal values, through a wider choice of designs and new features.

Miniaturization and rethought ergonomics for optimized daily use

In this video leak, a technical detail deserves special attention: the transformation of the “Camera Control” button. Apple seems to opt for a mechanical press system, abandoning the capacitive detection used until now. This decision responds to a logic of enhanced ergonomics and reliability.

On a daily basis, this modification may seem minor, but it perfectly illustrates Apple’s philosophy, which consists of refining gestures and interactions for increased comfort. The return of a physical mechanism guarantees a crisper feel and more intuitive action, which will be particularly appreciated by mobile photographers who often use this button to capture spontaneous moments.

This trend towards miniaturization and reorganization of functional elements contributes to the overall slimness of the phone, contributing to its elegance while optimizing practical use. In the long term, this approach could extend to other touch components to increase responsiveness and precision of operations.

The choice to abandon certain touch technologies in this context also reflects a finer consideration of user expectations, who desire a simple, efficient, and reliable interface, away from malfunctions and errors.

A glimpse of the future with the foldable iPhone and its effects on the iPhone 18 lineup

Alongside the launch of the iPhone 18 Pro, Apple is also preparing the ground for its first foldable smartphone, a major novelty that should shake up the market. This model, priced between 2,000 and 2,500 dollars, clearly positions itself in a new premium range with a 7.8-inch screen and a remarkable thickness of only 9 mm when closed.

This foldable smartphone will not directly compete with the iPhone 18 Pro but will probably influence the brand’s overall perception. It marks an important technical turn that could ultimately impact the classic lines of iPhones by inspiring new features and a different design approach.

For Apple’s loyal users, this diversification shows the brand’s willingness to broaden its audience while maintaining coherence in quality and power of the devices offered. The iPhone 18 range, with the Pro standing out as a flagship model, thus opens to a wider array of uses, from daily needs to the expectations of the most demanding users.

Through this approach, Apple is preparing the future of the smartphone, seeking to anticipate needs and break traditional codes by offering products that meet diverse usages, without forgetting loyalty through continuity and quality.