Club World Cup, Werenoi and iPhone 17: French search trends on Google in 2025

In 2025, the French offered a fascinating, sometimes unexpected mix of curiosities in their Google searches, reflecting sporting, cultural, and technological concerns. At the heart of this excitement, the new edition of the Club World Cup 2025 captivated millions of fans of world football 2025, sparking massive engagement and an explosion of queries about this reinvented competition. However, this was not the only remarkable trend. The rapper Werenoi, whose trajectory in 2025 shook up the musical and cultural scene, became a real Werenoi novelty, triggering a flood of passionate searches. Furthermore, advances in the smartphone sector also caught attention, with the iPhone 17 release France, which fueled curiosity and debates around smartphone technology 2025 and Apple innovations 2025. From politics to entertainment, through culinary discoveries and the rise of artificial intelligence, these trends illustrate a rich and diverse landscape, revealing the interests and questions of a society in full digital and cultural transformation.

The exceptional momentum of the Club World Cup 2025: an unprecedented sporting phenomenon

The Club World Cup 2025 established itself as the must-search topic, dominating the ranking of Google search trends 2025. This edition stood out by a completely redesigned format, which disrupted the usual codes of international football. The competition was indeed organized in the middle of summer, which changed the traditional calendar and attracted a new audience eager for sporting novelties.

Beyond this novelty, the tournament sparked intense curiosity. Supporters and casual fans massively sought information about the participating teams, match locations, and especially the unprecedented rules introduced this season. This informational clarity was essential to understand what was happening on the field, as the changes significantly altered the usual experience.

To understand this phenomenon, several key points must be explored:

• The unprecedented format: the expansion of the tournament to more champion clubs from different confederations diversified the confrontations and increased the stakes.
• Popular enthusiasm: millions of fans, not only in France but worldwide, followed each match as a major event.
• Technological innovations: the implementation of augmented analysis through virtual reality and interactive online broadcasting captivated both novices and enthusiasts.

The success is such that a new generation of fans emerged, attracted by this redesigned world cup, more accessible and immersive than ever. The clubs, for their part, benefited from increased visibility, making stadiums and social networks vibrate.

Criterion	Description	Impact on searches
Summer Format 2025	Tournament concentrated in June-July, outside the usual calendar	Search peak during and before the competition
New rules	Reforms in the points system and overtime	Numerous explanatory queries
Interactive broadcast	Use of virtual reality and multi-cameras	Increase in searches on related platforms and technologies

These elements made the Club World Cup 2025 a true media and sporting phenomenon, reflected in the exceptional volume of Google searches, confirming the leading place of world football 2025 in the hearts of French fans.

Werenoi in 2025: a musical and media sensation that marked the year

In a very different register, the rapper Werenoi embodied the most searched Werenoi novelty on Google in France in 2025. His career exploded, driven by an innovative style and remarkable collaborations. But it was especially his death in May 2025 that propelled his name at the top of queries, bearing witness to the intense emotion stirred throughout the country.

Beyond the tragedy, internet users were curious to discover his journey, works, but also the Werenoi applications that appeared to allow fans to immerse themselves in his musical and artistic universe. These digital tools quickly became key trends:

• Augmented reality applications: to recreate concert experiences or creative workshops related to Werenoi.
• Streaming platforms and exclusives: which made available unreleased and remixed versions of his tracks.
• Online communities: allowing fans to share memories and creations inspired by his legacy.

These new platforms amplified the rapper’s digital presence and renewed the experience of his music. The Werenoi phenomenon proves how music in 2025 is inseparable from digital innovations and how these shape fan engagement.

Aspect	Manifestation	Consequence on searches
Media upheaval	Dramatic death in May 2025	Huge peak in biographical searches and tributes
Digital innovations	Release of interactive applications	Searches on “Werenoi applications” and immersive experiences
Community engagement	Dedicated forums and digital events	Increase in searches related to fan interactions

Ultimately, Werenoi established himself as both a cultural and digital icon, bringing together diverse audiences around a shared passion, often expressed on Google, reflecting a remarkable year for Francophone music.

The iPhone 17 phenomenon in France: innovations and technological enthusiasm

Released in early 2025, the iPhone 17 release France confirmed Apple’s position as the undisputed leader in smartphone technology 2025. Expectations were high, and the launch was accompanied by an avalanche of searches aimed at deciphering the novelties and potential advantages compared to previous models.

The iPhone 17 did not disappoint, notably thanks to:

• Its revolutionary chip: offering increased performance for heavy applications and intense gaming.
• A redesigned look: with a thinner case, reduced notch, and better grip.
• Ecological technologies: a durable battery with recycled materials and optimized fast charging.

This cocktail generated strong search momentum on Google, notably around questions of iPhone 17 purchase France, comparisons with other market leaders, but also tutorials to exploit the new features.

A table summarizes the most searched criteria:

Feature	Description	Internet users’ interest
Chip power	A18 Bionic processor, speed increased by 30%	Daily use and gaming
Screen and design	OLED Plus technology, sleek design, less notch	Visual quality and ergonomics
Ecological aspect	Use of recycled materials, durable battery	Environmental responsibility

The enthusiasm for this release also reflects Apple’s ability to rally a loyal and demanding clientele, who use Google as a toolbox for optimal use.

Key accessories and apps linked to the iPhone 17

Furthermore, the release of this new model also boosted enthusiasm for innovative accessories and optimized applications:

• Compatible connected devices: new generation wireless earbuds, merged smartwatches.
• Artificial intelligence applications: more powerful personal assistants integrated into iOS 19.
• Health and fitness services: advanced biometric analysis and real-time coaching.

In summary, the iPhone 17 fully fits into the line of Apple innovations 2025, contributing to significant peaks in searches related to technology and mobile entertainment.

Questions and curiosities linked to international news: the Iranian example

The ranking of Google search trends 2025 also reveals that Iran was among the most frequent searches this year. This choice is not accidental and illustrates an increased French interest in international events that marked 2025.

Several factors explain this enthusiasm:

• Unstable political situation: protests and restructurings within the government attracted a large audience.
• Geopolitical impact: alliances and tensions in the region directly influenced France’s international relations.
• Culture and heritage: renewed curiosity about Iranian history and arts, often mentioned in the media.

French internet users thus multiplied queries ranging from general information to specialized analyses, notably on:

1. The causes of social unrest
2. The regional and international implications
3. The recent history of Iran, its traditions and customs

This intensity reflects a connected society eager to broaden its knowledge on the global context, relying on Google to find reliable and diverse sources.

Topic	Nature of searches	Frequency
Protests	Real-time news	High
Governance	Political analyses	Moderate to high
Iranian culture	Tourist and historical discoveries	Moderate

Digital innovations and the rise of searches around artificial intelligence

A major trend that asserted itself in 2025 is the explosion of queries on artificial intelligence. The French widely searched for AIs capable of assisting in very varied fields, making visible a rapid adoption of these tools in daily, professional, and educational life.

The most frequent searches include phrases such as “AI for revising,” “AI to learn English,” or “AI for coding.” This universal quest for assistance reveals a desire for optimization and efficiency through technology.

The main sought uses are:

• Education: help preparing for exams, language coaching, personalized tutorials.
• Work and productivity: automatic CV generation, report writing, coding assistance.
• Creativity: tools assisting musical composition, image creation, scripting.

Google even distinguished a particular ranking for these searches, popularized notably by the “Gemini Pro Generation,” an access offered to students for one year, thus stimulating massive adoption.

Domain	Example of use	Benefits sought
Education	Exam preparation, tutorials	Better understanding, time saving
Productivity	Document generation, assisted coding	Efficiency and accuracy
Creativity	Music, graphics	Inspiration and diversification

This trend highlights a profound change in the way the French approach knowledge and daily tasks, favoring a complete reversal in the human-machine relationship.

Prominent personalities and online tributes: Thierry Ardisson, Sébastien Lecornu, and other figures

The year 2025 was also marked by the loss of emblematic figures such as Thierry Ardisson, an essential TV host, and by the political rise of Sébastien Lecornu, who became Prime Minister. These events naturally triggered a frenzy of searches reflecting the weight of these personalities in the French media landscape.

Here are some highlights regarding these trends:

• Thierry Ardisson: his passing triggered massive searches on his career, iconic shows, and tributes widely shared on YouTube and social networks.
• Sébastien Lecornu: his political action as Prime Minister translated into searches about his decisions, program, and influence.
• Other personalities: François Bayrou, Nicolas Sarkozy senior and junior, also attracted notable interest, reflecting current political and media debates.

Personality	Type of search	Impact on news
Thierry Ardisson	Biography, tributes, video archives	Immense post-death peak
Sébastien Lecornu	Political news, analyses	Searches related to the Prime Minister role
Nicolas Sarkozy	Political life, family	Reactions and debates

The weight of these searches illustrates the importance of public figures in shaping social and media interests in 2025, where Google remains a primary source of information.

Culinary trends and the power of digital: from clafoutis to health novelties

In another vein, gastronomy maintained a strong presence in the French searches in 2025. The cherry clafoutis remains a staple among the most consulted recipes, while a new emerging trend for Ciao Kombucha by Squeezie attracts a younger audience, looking for healthy and trendy food innovations.

The French also showed growing interest in fermented drinks and natural alternatives, seeking a balance between pleasure and health. The success of kombucha, a fermented drink rich in probiotics, is emblematic of this dynamic.

• Traditional recipes: clafoutis, gratins, and classic French dishes appreciated.
• Food innovations: fermented beverages, organic foods, superfoods.
• Culinary personalities: chefs, influencers, and products analyzed online.

Food searches thus combine a quest for authenticity mixed with curiosity about the latest trends, amplified by social networks and streaming platforms dedicated to cooking.

Type of search	Example	Target audience
Classic recipes	Cherry clafoutis	General public
Health drinks	Ciao Kombucha	Young adults, novelty lovers
Organic products	Superfoods	Engaged consumers

Loïs Boisson, Isabelle Nanty and Dorothée: key figures in cultural searches

In the cultural field, searches focus on prominent personalities in entertainment and sport. Among athletes, Loïs Boisson stands out as the most searched thanks to her recent feats and inspiring role in French sport. Meanwhile, actress Isabelle Nanty dominates queries in the cinema and theater sector, while the iconic singer Dorothée continues to fascinate the public, thanks to renewed attention on her career and timeless hits.

These diverse profiles reflect the French attraction to a rich culture, blending sport, music, and dramatic arts. Here is an overview of the main interests that emerge:

• Sporting successes: performances, records, and news of Loïs Boisson.
• Cultural masterpieces: films, series, and plays with Isabelle Nanty.
• Musical references: rediscovery of Dorothée’s songs and related documentaries.

Personality	Domain	Search focus
Loïs Boisson	Sport	Results, interviews, record
Isabelle Nanty	Cinema and Theater	Biography, plays, recent films
Dorothée	Music	Songs, documentary, memories

These searches also highlight an intergenerational interest, where each audience finds material to inform and entertain themselves.

The central role of YouTube and online entertainment in 2025 trends

Finally, the YouTube platform confirmed its central role in the French digital landscape. It indeed developed its own “Wrapped,” an annual review of the most viewed videos, music, and topics. This attests to the diversification of interests expressed by internet users, between shows, clips, tutorials, or documentaries.

Searches around the most popular audiovisual productions are dominated by international titles such as “Jurassic World,” “Mission Impossible,” or the hit series “Squid Game.” Moreover, the video game “Assassin’s Creed Shadows” establishes itself as the most searched title, far surpassing even the very recent “Mario Kart World.”

• Big-budget films: Jurassic World, Mission Impossible.
• Hit series: Squid Game.
• Video games: Assassin’s Creed Shadows, Mario Kart World.

These eclectic interests prove a public also eager for leisure and immersive experiences, often initiated via Google search towards rich and varied multimedia content.

Content type	Title or name	Relative popularity
Film	Jurassic World	Very high
Film	Mission Impossible	High
Series	Squid Game	High
Video game	Assassin’s Creed Shadows	Maximum
Video game	Mario Kart World	Medium