Semrush and Infidigit join forces to boost brand visibility through AI

At the dawn of a new digital era in 2026, the landscape of digital marketing is profoundly transforming under the combined impetus of artificial intelligence (AI) and big data. In this context, brand visibility on traditional search engines is gradually giving way to a new form of visibility dictated by AI-based answer engines. In response to this major evolution, Semrush, a recognized leader in SEO and data analysis tools, has partnered with Infidigit, an international growth agency, to create an unprecedented strategic partnership. This aims to support companies in exploiting the opportunities linked to brand discovery via AI-based platforms, where 37% of consumers now start their queries.

This alliance combines the power of the visibility signals provided by Semrush’s AI Optimization (AIO) platform with Infidigit’s field expertise across all key areas of digital marketing: SEO, content, conversion optimization, and geolocated (GEO) strategies. Together, they aim to transform the new algorithmic rules dictated by AI into truly measurable growth, thereby addressing a crucial challenge: becoming indispensable during the discovery and purchase phases in the era of generative AI.

The profound transformation of SEO: when AI redefines brand visibility

The traditional landscape of Google referencing is now disrupted by the emergence of AI-powered answer engines. Whereas previously, SEO mainly consisted of optimizing a web page’s ranking in search engine results, it is now necessary to rethink deeply how brands appear in AI-generated answers.

Indeed, generative AI, by providing complete and personalized answers to users, influences every step of the customer journey: discovery, option comparison, and purchase decision. This evolution is supported by revealing data from Semrush: visitors coming from AI engines convert on average 4.4 times faster than those arriving via classic searches. This increased efficiency indicates a highly qualified user experience, where the relevant answer directly meets the need, without the mandatory step of clicking on a website.

Adding to this is another striking statistic: 60% of mobile searches now end without any click, a sign that users obtain what they are looking for directly within the interface of AI systems and voice assistants. For brands, this means a disruption of classical acquisition levers, where merely increasing traffic is no longer sufficient. It is now essential to ensure that the brand is integrated and recommended in AI-generated answers.

This transformation calls for an adaptation of digital strategies, requiring an understanding of authority and relevance criteria selected by AI algorithms, and targeted content optimization so that they are recognized as reliable sources and cited in synthesized results.

The Semrush-Infidigit strategic partnership: an alliance at the heart of digital transformation

Faced with these profound changes, Semrush and Infidigit have established an innovative collaboration aimed at supporting brands in this new era. Semrush provides its AI Optimization (AIO) platform, an advanced data analysis tool that aggregates more than 261 million suggestions, analyzes various regional databases (32 in total), and monitors the performance of more than 36 million brands worldwide.

Infidigit, for its part, implements this intelligence thanks to its internationally recognized experience, with a portfolio of more than 200 clients and nearly 100 industry awards. Its role is crucial: to translate Semrush’s complex and technical signals into operational strategies capable of generating profitable and measurable growth.

The fields of action are vast and complementary:

• SEO: improving organic visibility while integrating criteria specific to AI systems.
• GEO: adapting content and offers to geolocated searches, essential in personalized responses from intelligent assistants.
• Content: producing adapted, relevant, and optimized content for AI recommendation.
• CRO (Conversion Rate Optimization): optimizing user journeys to convert AI visibility into revenue.

This alliance represents a new horizon for brands that want not only to maintain their visibility in the AI era but above all to transform this visibility into tangible commercial benefits.

Turning data into concrete results: from AI visibility to economic growth

The major challenge now is to measure and manage visibility in artificial intelligence environments to establish a direct correlation with the company’s key performance indicators (KPIs). Semrush and Infidigit are committed to making AI visibility a quantifiable growth lever, linking presence in AI responses to conversion rates and generated revenues.

Kaushal Thakkar, president of Infidigit, emphasizes that this shift represents “the biggest change in brand discovery since the rise of Google.” He notably stresses that consumers form an opinion via AI even before interacting with a website. This reality imposes new working and tracking methods for marketing teams.

The foundation of this strategy also rests on a reassuring observation: despite rapid technological evolution, the fundamental principles of SEO remain essential. Over 80% of the answers provided by AI cite sources with strong SEO authority, confirming that investing in content quality and credibility remains an absolute priority.

Aspect	Impact on AI Strategy	Role of Semrush & Infidigit Partners
Visibility	Integration into AI-generated responses	Advanced analysis of AI signals with AIO and SEO optimization
Conversion	Turning clicks into sales through adapted journeys	Conversion rate optimization with AI data
Content	Adaptation to AI criteria for recommendation	Creation and optimization of relevant content
Regional data	Personalization of results according to geographic areas	GEO analysis and adjustment of local strategies

How AI is revolutionizing the customer journey and brand discovery

Traditional engines have never been the only players in consumer search, but with the massive rise of intelligent systems based on generative AI, the game has radically changed. Today, AI serves as a filter and prescriber between the brand and the consumer, modulating results according to personal preferences, geographic context, and perceived relevance.

This phenomenon transforms buying behaviors: consumers no longer merely search for information, they receive critical analysis and contextualized synthesis that influence their decisions even before direct contact with a brand. This preliminary step therefore alters the impact of traditional marketing tools and redirects efforts toward deeper integration into these recommendation systems.

To illustrate, consider a local retailer seeking to energize its clientele. With the rise of AI assistants, appearing in the vocal or textual responses provided by these tools becomes a vital issue. This means optimizing not only for Google but also for several regional and international databases analyzed by Semrush and Infidigit, to ensure a coherent and relevant presence.

The new performance indicators linked to AI

The transformation of usages also involves adopting new metrics. Beyond simple traffic, success is now measured through:

1. Visibility in AI results: identifying to what extent the brand is cited or recommended in generated answers.
2. Qualitative engagement rate: measuring the degree of user interaction with content offered by AI.
3. Indirect conversion: tracking journeys initiated from AI answers that led to a contact, purchase, or registration.
4. Assisted loyalty: leveraging AI-enabled personalization to better retain customers over the long term.

These indicators are integrated into shared dashboards, where Semrush provides a continuous flow of visibility data that Infidigit translates into targeted actions. This process ensures continuous adjustment of campaigns to seize new opportunities and prevent audience loss linked to evolving technologies.

The keys to a successful collaboration around AI visibility

At the heart of this partnership’s success is a powerful synergy between Semrush’s advanced technology and Infidigit’s human expertise. Several elements foster this complementarity:

• Data intelligence: Semrush processes a colossal amount of actionable information, especially AI signals, enabling anticipation of evolving intelligent algorithms.
• Field action: Infidigit implements strategies based on this data, adjusting content, SEO campaigns, and customer journeys.
• Continuous management: thanks to real-time analysis tools, actions are continuously evaluated and optimized.
• Training and knowledge sharing: teams from both entities collaborate to rapidly disseminate best practices and adapt to the fast-evolving AI visibility market.

The success of this collaboration is also illustrated by concrete cases where the combination of technologies and expertise has enabled a return to sustainable growth. For example, a major international brand managed to increase its conversion rate by 30% in less than six months, thanks to the integration of AI data provided by Semrush within campaigns designed by Infidigit.

The challenges of continuous adaptation in the face of evolving artificial intelligence

Artificial intelligence keeps evolving, constantly renewing visibility and interaction modalities. In 2026, brands must imperatively develop strategic agility allowing them to anticipate these changes, especially in a context where selection and recommendation criteria can vary depending on the technologies used, regions, and market segments.

This need for adaptation notably involves:

• Permanent technological monitoring of AI and SEO trends through powerful tools like Semrush.
• An ability to rapidly experiment with and integrate new methods for optimizing content and customer journeys.
• Close collaboration between marketing, technological, and analytical teams, fostering synergies.
• Implementation of flexible processes to adjust campaigns in real time based on collected data.

The best-prepared brands can thus transform the apparent complexity of the AI ecosystem into a tangible competitive advantage, capitalizing on controlled visibility and personalized customer interactions.

Artificial intelligence as a catalyst for digital marketing innovation

Thanks to the Semrush-Infidigit alliance, digital marketing is entering a new era, where AI’s power is not just an aid tool but a true innovation engine. Brands can now integrate a fine understanding of AI algorithms into comprehensive strategies covering content production, geolocation, SEO, and conversion.

This holistic vision allows addressing all levers of the customer journey by optimizing every touchpoint with precise data and recognized expertise. The impact is even more significant as it fits into a sustainable and measurable growth logic, surpassing the mere quest for visibility to reach real business objectives.

Customer experience at the heart of the AI revolution and brand visibility

In this new paradigm, customer experience can no longer be separated from the visibility generated by AI. The recommendations and results offered by intelligent engines now constitute the first stage of the purchasing journey. A smooth, fast, and personalized experience becomes essential to earn trust and foster consumer loyalty.

Brands must rethink their communication to integrate AI-generated answers, offering rich, adapted content validated by a robust SEO strategy, accompanied by precise performance tracking. This approach includes proactive review management, consistency between digital channels, and increased presence in voice or textual assistant tools.

This shift in the center of gravity of digital marketing toward AI formats impacts campaign creation, distribution, and evaluation. For example, for a brand in the cosmetics space, it is no longer only about producing tutorials or reviews but ensuring these elements are recommended directly in AI query answers, exploiting data provided by Semrush and expertise from Infidigit.